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DAN KOFFMAN, AUTHOR OF “SIMPLE PLEASURES FOR SPECIAL SENIORS” BOOKS, TO DISCUSS ACTIVITIES FOR PEOPLE WITH ALZHEIMER’S ON “COPING WITH CAREGIVING” RADIO SHOW

Dan Koffman, author of the innovation book series “Simple Pleasures for Special Seniors©”, will be interviewed on the “Coping with Caregiving” Internet radio program on Saturday, April 18, 2009. He will discuss how simple photo illustrations of recognizable objects create smiles and connections between people with Alzheimer’s disease and those who love and care for them.

The program airs live from 3:00-4:00 pm Pacific Time, with Koffman’s interview at 3:15 pm. To listen in, simply click on the yellow “listen live” button at the upper left of the website: http://www.wsRadio.com/CopingWithCaregiving.

Koffman speaks from heartfelt experience as his own father was diagnosed with Alzheimer’s disease over 20 years ago. As the disease took hold of the part of the brain that controls language, thought and memory, communication with his father became more difficult until finally it was all but impossible. The family was desperate to find ways to connect with his father, but though they searched they were unable to find effective tools.

Koffman, an artist whose career is based on communication through the power of images, knew then that he wanted to create tools and activities that would create connections for Alzheimer’s patients and their families. His final inspiration — to use the power of images to create those connections — came as he watched former Supreme Court Justice Sandra Day O’Conner testify before the Senate Committee on Aging, recognizing her red-rimmed eyes as those of a devote, but weary caregiver.

Koffman’s ground-breaking “Simple Pleasures for Special Seniors©” books have received rave reviews from memory loss professionals and family members alike, but Koffman says he is most honored by the happy responses of the Special Seniors themselves. This positive impact has allowed Koffman to realize his dream, his passion, to make a real difference in the Alzheimer’s care community. http://www.SimplePleasureBooks.com

Alzheimer’s Disease affects more than 5.2 million people in the United States with numbers about to soar as Baby Boomers fast approach the age of onset. It is the most common form of dementia and most victims are cared for at home by family members. In 2008, there were nearly 10 million unpaid caregivers in the U.S., providing 8.5 billion hours of unpaid care which is valued at $94 billion.

If you miss Koffman’s live interview, you can listen to the archive anytime via listening-on-demand by date at “Coping With Caregiving“. The host of the seven-year old popular program, Jacqueline Marcell, is an eldercare advocate, international speaker and author of the best-selling book “Elder Rage” (http://www.ElderRage.com).

Contact: Dan Koffman
Phone: 360-387-3024
Dan@Koffman.net
http://www.SimplePleasuresBooks.com

Dan KoffmanThroughout his more than 45 year career as a successful graphic and commercial artist, product designer and marketer of consumer products, and fine artist, Koffman has remained dedicated to a career not limited to “staying within the lines.” Born in 1950 and raised in Los Angeles, California, Koffman excelled at industrial design and architecture, winning the Gold Medal at the California State Fair in 1966 for his building designs, and was employed as a draftsman on the Mariner Mars Project . . . all before completing high school.

For over 20 years (between 1970-1990 for his own company - Bibi Products, Inc.), he applied his artistic style and Art with a Smile to a broad range of over 1000 internationally marketed consumer products until relocating to the Monterey Peninsula and establishing an international advertising agency, Bottomline Communications, in 1990.

Dozens of corporations such as Honeywell, Diners Club, Libbey Glass, Toshiba and financial institutions have commissioned him to create totally unique works of art for many applications, injecting an unexpected and humorous twist into otherwise traditional marketing, merchandising and advertising campaigns.

“I opened Koffman Gallery in Monterey in the 1990s with a focus on artwork that celebrates people’s passions. I have always called my work, Art with a Smile!” he says.

Koffman believes that art is communication and that the artist has the privilege of choosing what is to be communicated. Over 20 years ago, he designed the Flag of Peace and Freedom, choosing to let the images of the sun, birds and sky express his desire for peace. Every year, he corresponds with the Leaders of every Country of the World. Thus far, 32 countries have flown the Flag of Peace and Freedom.

The Simple Pleasures for Special Seniors© book series, Koffman believes, is art as communication at its most powerful and is the perfect blending of his artistic talents and upbeat, positive community activism on behalf of seniors.

Koffman says, “The experience of witnessing the progression of my dad’s dementia and the toll it extracted on my mom, as the primary caregiver, and my family registered deeply in my heart and mind . . . I vowed to work to have some kind of positive effect for all involved. Simple Pleasures for Special Seniors© is the realization of that goal!”

Dan, his wife Sandy, her mother and two wonderful dogs live on an island in the Pacific Northwest surrounded by his studio and art gallery and their gardens.

Learn more about Dan Koffman by visiting his various websites:

  • www.artwithasmile.com for his art that celebrates people’s passions
  • www.peaceflag.org for details on his Flag of Peace and Freedom efforts
  • www.themanandtheelephant.com for the story on his artistic collaborations with Lisa the Elephant and their goal of focusing attention on man’s relationship and responsibility to animals and to our planet
  • www.goldenruleactivist.com for the story on his project to draw attention to the universal message of the Golden Rule